About Us
Essence of India
Welcome to Essence of India, where tradition, craftsmanship, and community come together. Born in the vibrant city of Jaipur, Essence of India celebrates the art of slow fashion, honoring centuries-old techniques passed down through generations. Our journey began with a mission: to preserve a dying factory, safeguard the livelihoods of skilled artisans, and make a meaningful difference in our community.
Our Story
Essence of India was founded with a purpose—to revive a struggling factory in Jaipur and provide stable employment for 15 talented women and 5 men. These artisans, with their remarkable skills in hand block printing and textile craftsmanship, were facing the possibility of job loss. We couldn’t stand by as this heritage and the livelihood of these artisans faded away. By breathing new life into the factory, we’ve created an environment where each piece is crafted with care, pride, and respect for both tradition and the people behind it.
Our Commitment to Slow Fashion
In a world of fast-paced production, we believe in slowing down. Essence of India embraces the principles of slow fashion, releasing one product at a time to ensure each piece reflects quality and artistry. By allowing artisans the freedom to work at a sustainable pace, we prioritize quality over quantity. This approach not only honors the craftsmanship involved but also respects the well-being of our artisans, avoiding the pressure and exhaustion of mass production.
Supporting Jaipur’s Future
Our commitment extends beyond fashion. We proudly partner with the Kamlabai Charitable Trust (KBCT) and contribute 5% of our profits to their "Saware Bachpan" initiative. This program is dedicated to supporting underprivileged children in Jaipur, providing them with access to quality education and protection against child trafficking. We believe that every child deserves a chance at a brighter future, and through KBCT, we’re actively working to break the cycles of poverty and exploitation in our community.
Quality & Craftsmanship
Each garment from Essence of India is more than just clothing—it’s a piece of art, a story, and a connection to India’s rich cultural heritage. Our products are crafted from the finest materials, with meticulous attention to detail in every stitch. Our artisans bring passion and dedication to their work, ensuring that every item meets our high standards for quality and sustainability.
Why We Do What We Do
Essence of India exists because we care deeply about preserving traditional craftsmanship, uplifting our community, and making a meaningful impact. Every purchase you make supports not only the artisans who craft these beautiful pieces but also children in need through our charitable partnerships. We are grateful to be part of this journey and to have a community of supporters who believe in our mission.
Join us in celebrating the beauty of handmade fashion, the resilience of Jaipur’s artisans, and the hope for a brighter future for the children of Jaipur. Together, we’re making a difference—one garment at a time.